After visiting Gainesville, Georgia, Robert Wood Johnson II was inspired to purchase the winding, hilly acreage that became home to the Chicopee Mill and Village. The new factory was part of the expansion and growth of the Chicopee Manufacturing Company, a Massachusetts textile factory that Johnson & Johnson acquired in 1916 during World War I to meet the booming need for sterile bandages and dressings. In 1916, Johnson & Johnson acquired a then-93-year-old company called The Chicopee Manufacturing Company—a famous textile mill founded in 1823 that originally grew out of the Industrial Revolution and the need to make United States textile manufacturing independent of Britain. Johnson & Johnson was the largest manufacturer of sterile surgical dressings during the 1910s and was running its manufacturing lines around the clock in order to make enough dressings to treat wounded soldiers during World War I in Europe, while at the same time meeting the demand for sterile dressings from American hospitals. Johnson & Johnson acquired the Chicopee Manufacturing Company of Chicopee Falls, Massachusetts, in order to increase capacity to meet that demand. After the war, as demand for sterile surgical supplies (then the company’s largest product line) continued to grow, Johnson expanded the company to Georgia because of its proximity to the cotton supply. In Gainesville, Johnson & Johnson built an entirely new kind of factory and village. Not only did it provide employees with modern amenities, but it equipped them with resources to enrich their health and their lives outside of work. Beyond expanding the business at Chicopee, Johnson envisioned a new model for the mill and surrounding town—there, he built it from the ground up.
The Chicopee Mill—the nation’s first modern, one-story cotton mill—opened in 1927 and departed from the factory design common since the mid-19th century. Mills were typically multistory structures with limited light and ventilation. Cotton dust and general lack of light made it difficult for workers to see the machines in front of them, which led to accidents. Chicopee, however, was designed with its workers in mind. It was a single-story building, making it both safer and more inviting. Large windows made for increased light and a well-ventilated space, improving working conditions for employees. Emergency evacuations would be faster and easier because the entire building was a single story. In terms of aesthetics, the mill was built to resemble a college campus. The surrounding landscape design contributed to this welcoming feel. Ultimately, the mill redefined factory construction without sacrificing productivity: Chicopee’s electric power house fueled some 20,000 spindles and 1,200 automatic looms to produce surgical gauze, cheesecloth and buntings.
Surrounding the modern mill was a new kind of factory town. To break the mold, Johnson & Johnson hired a respected landscape architect to design Chicopee Village. He worked diligently to create a functional yet beautiful community that reflected the natural landscape. During the 1920s, few American families owned cars, so factory owners in rural areas often provided employees housing to ensure they could get to work on time. This housing was usually basic, sometimes lacking modern amenities, but not in Chicopee Village. Winding paved roads and sidewalks echoed the rolling hills of Gainesville. Trees dotted the streets, and spacious backyards provided families with room for a garden and for their children to play. To avoid the cookie-cutter look, families could choose between 31 variations in house designs—all equipped with electricity, modern appliances, indoor plumbing, hot water and fireplaces. Screened windows ensured that disease-carrying insects couldn’t get in, and expert water filtration and an advanced sewer system contributed to overall public health. To keep the town beautiful and prevent outages during storms, all power and water lines were buried underground. In total, about 250 houses were built in Chicopee. The houses were among the first in Northeastern Georgia to have indoor plumbing, electricity and hot water.
Neighboring the varied brick houses were community institutions that supported and enriched the lives of employees and their families. Unlike most other factory towns, at its center was not the mill: It was a landscaped park and a school for the employees’ children. In fact, the mill was tucked out of view, but within walking distance of the houses to encourage employee wellness. The village also included a public playground, tennis courts, an athletic center and community pool. There was a general store that sold fresh produce, a barber shop, community center with a gymnasium, churches, a post office and a drug store. Like the factory and houses, Chicopee stores and streets were electrified—ornate streetlamps decorated the village. The details, like the state-of-the art street lights and the absence of unsightly wiring, are what set Chicopee apart from other mill towns.
There were also public playgrounds in Chicopee Village, as well as a store for residents that sold fresh vegetables and other foods.
By 1939, with the help of two New Deal federal government agencies, the Tennessee Valley Authority (that generated affordable electricity) and the Rural Electricity Administration (that installed powerlines and sold electric appliances) provided nearly a quarter of rural North Georgians with electricity. The project wasn’t completed until the late 1950s.
National Archives
Years later, Robert Wood Johnson would codify the ideas that influenced the building of Chicopee Mill and Chicopee Village in Georgia into a one-page document that still guides Johnson & Johnson today: Our Credo.